Wednesday, February 3, 2010

Inside county's social media blitz

Thirteen twitter accounts and nine facebook pages prove it: Mecklenburg County's all in on social media.

County officials ushered in the new era this week - adopting a seven-page document entitled "Social Media Strategy." The move reflects a trend toward what some are calling the "splinternet," the buzzword for an increasingly fragmented audience.

Basically, folks are steering away from a centralized web presence toward individual devices and social networks. (This blog getting a lot of hits over the term.)

Says Mecklenburg County:

"Public use of the internet is shifting to an environment of personal choice for the channel, device and interaction modes that suit the individual’s specific needs and preferences. Gartner, a leading information technology research firm, asserts “traditional government content and services are unlikely to entice citizens accustomed to compelling content and services from private providers and to community interaction.”

Click here to read the full "Social Media Strategy."

Here's a link to the county's sites.

- Doug Miller

4 comments:

Anonymous said...

Why isn't the City using SM? Missing the opportunity that some on the Council understand full-well.

henrylow said...

Experts have talked about this before. How many times have you read about the importance of ‘adding value’ for your audience? How many times have you read about ‘building trust’ with your readers/prospects?

Many, many times. You know it well. Every marketing guru has spoken about this topic. I’m sick of hearing it. But it STILL bears repeating.


www.onlineuniversalwork.com

Meck_eGov said...

Doug, thank you for sharing this info. Data suggests people don't just want bulk info, or even general answers to questions. People want the info or answers to THEIR question/inquiry. We'll probably have some missteps along the way, but the County hopes to use social media as another way to engage residents.

Brian Cox

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